Spotlight on Ireland
around the Globe
This year, as we restart overseas tourism to the island of Ireland, Tourism Ireland’s St Patrick’s Day programme around the world is arguably more important than ever before.
Following a devastating two years for the tourism and travel sector, Tourism Ireland aims to capitalise on the heightened exposure for Ireland on 17 March. Our message is that Ireland is open for business again and we cannot wait to welcome back our Diaspora and international visitors.
Green Button Festival
New for St Patrick’s 2022 is Tourism Ireland’s Green Button Festival. This will involve turning high impact outdoor billboards into stages highlighting Irish culture.
The sites – in Times Square in New York, Westfield London shopping centre, Breitscheidplatz in Berlin and Via Dante in central Milan – will be interactive, with users scanning a QR code on the site, to press the Green Button and activate the festival.
Each stage will have a digital green curtain, which will then open to reveal the music. Acts will include the Hot House Flowers from Dublin’s Temple Bar and Kíla from Newgrange. The festival will also run online, on Ireland.com.
St Patrick’s Festival Dublin
The St Patrick’s Festival returns to the streets of Dublin in spectacular fashion this year. Look forward to its biggest, boldest parade, a lively Festival Quarter packed with food, events, music and culture, a massive dance party known as the Céilí Mór and even a wellness festival called Breathe.
And, if you can’t make it to Dublin, Dublin will bring the festival to you, with the virtual TV station, SPF TV, where you can tune in for on-demand events and live performances. Other parades around Ireland will take place in Cork, Limerick, Killarney, Waterford, Kilkenny and Sligo.
Green Button global campaign
Tourism Ireland’s Green Button campaign is under way throughout 2022, to restart tourism and to encourage as many overseas holidaymakers as possible to book Ireland for their next short break or holiday.
The concept of the Green Button campaign revolves around creating a commitment to travel, by ‘pressing the Green Button’ – green being the universal colour of ‘go’ and instinctively connected with Ireland.
It dials up our strengths and iconic locations, including the Cliffs of Moher, Titanic Belfast, the Giant’s Causeway, the Ha’penny Bridge, Lough Tay and Trinity College.
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