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Ireland’s World-Class Food & Drink

Irish food and drink is enjoyed in 180+ markets and despite a difficult year, exports reached over €13 billion in 2020. Customers worldwide recognise that Irish food and drink is world class: that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location. Our producers set the global standard in sustainable production – meeting the responsibility we all have to the planet, to society, and to future generations.

This St Patrick’s Day, the Minister for Agriculture, Food and the Marine, Charlie McConalogue, T.D., Minister of State, Martin Heydon T.D., and Bord Bia CEO Tara McCarthy will lead a series of meetings with key global customers across the UK, France, Germany, the Netherlands and North American markets. The trade engagements will culminate in a virtual trade mission to China, and a ‘Driving Growth in China’ seminar for Irish exporters featuring experts on the Chinese market across the meat, dairy, seafood and alcohol sectors.

Message from Bord Bia CEO Tara McCarthy: “Despite the current restrictions internationally, Bord Bia has reimagined our traditional St Patrick’s Day programme of activity to ensure we are leveraging every available opportunity to support the Irish food, drink and horticulture sector at a time when they are facing unprecedented challenges amidst Covid-19 and trading in a post Brexit era. In line with our market diversification strategy, this year we are placing particular importance on priority European and international markets. This year’s campaign will capitalise on the invaluable platform of St. Patrick’s Day to deliver key business development meetings, events and promotional campaigns that allow us to tell the story of Origin Green, our industry and its producers, and to engage with new and existing customers around the globe.”

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